Web Design & Development
CHAOS Media Productions is a high-end video production company specialising in live action, animation and aerial drone photography for broadcast television and online streaming. The company has recently shifted focus away from its regional base in Suffolk to become more London-facing and had rebranded accordingly. Unfortunately, its website had been left behind.
CHAOS came to us looking for a simple, single-page online portfolio website that could be used as a digital calling card when pitching for new work or introducing new services to existing clients. We were given creative carte blanche as far as the look and feel were concerned, so we set about creating an impactful and memorable visual identity that would reflect the brand’s strapline – video that stands out.
Crafting the Brand Identity
The concept was obvious. Chaos. Vibrant colours, interesting shapes, patterns and textures, nothing too linear… Our goal was to keep the eye stimulated and moving down the page to discover more content.
We resisted the temptation to go totally nuts and settled upon a theme of “organised chaos”, which I’m sure anyone who’s ever been on a video shoot can relate to! The colour palette is red, white and blue (albeit 3 different shades of blue) as this ties in nicely with the colours typically associated with 3D video. Surely I’m not the only one who remembers the old 3D glasses with red and blue lenses?
We flipped the white CHAOS wordmark to transparent in the header nav, so the colourful backgrounds would show through the text as you scroll the page, making the ever-morphing logo more dynamic and eye-catching.
The budget just about stretched to some subtle UX animations on the hover states, but again, we didn’t want to go overboard as the design (which we’d usually try to make fairly invisible) is there to set the tone for the brand and frame the excellent videography on display. Anything else would be a distraction.
Arguably, the most impressive thing about this project is that we went from the initial sitdown with the client to actually launching the site all within 5 days. This is by no means the norm, but CHAOS had a short-notice opportunity to pitch for a big project and asked if we could pull out the stops to get the site designed and built within a week. We embraced the challenge and they won the pitch. Champagne all round!