WHAT IS BRAND ENGINEERING?
When we work with you to transform, scale, improve or launch your business, our number one goal is to make the living, breathing entity that is your brand easily identifiable and memorable (for the right reasons). To achieve this – or any other kind of business goal – we’ll dig into the following:
- Brand strategy & consultancy
- Brand narrative, TOV & visual identity
- Marketing & advertising
- Social engagement
- Content creation
- Print & digital design
- Video & photography
- Web design & development
But that’s just the tip of the iceberg…
The master craftspeople manning the lathes in our ideas factory know only too well that how your brand is perceived goes way beyond having a snazzy logo, clever strapline and fully loaded Instagram feed. It’s everything. How you plan, light and furnish your place of business, the culture and values you cultivate, how you communicate with team members, customers and suppliers, how you react in a crisis, the brands you partner with, the events you attend, the charities you support… The list goes on.
We’ll work closely with your business to figure out what you’re trying to achieve and how we can solve the problems that are preventing you from getting there. We’ll provide all the materials you’ll need – the building blocks if you like – to create a sustainable, people-focused brand.
And it doesn’t end there.
So much more than a digital marketing agency, our seasoned campaign-builders are here to find original solutions to help improve your business. From new technology like progressive web apps (PWAs), blockchain and voice search to fundamentals like brand identity, product design & packaging and above-the-line ad campaigns, we’ll use insight-fuelled ingenuity to increase brand awareness, build brand equity and enhance the user experience.
Cultivating customer loyalty and gaining a competitive advantage comes down to reaching the right people at the right time with the right message and converting need into demand. That way, people will find you relevant and useful rather than intrusive and irritating, like that neighbour you hate.
Whatever challenges you’re facing, we’re here to provide expert advice and guidance.