The Complete Toolkit for Launching a New Business
Car Connector’s owner approached us with a new business concept, a rough idea for a brand name and a strapline – “A service you can trust, the value you deserve.” He was confident enough to leave everything else in our hands.
Following an initial discovery meeting where we interrogated the business model and created target audience, competitor and supplier / partner profiles, we set about designing the brand identity, website, corporate stationery and marketing collateral from the ground up. The goal was to get the wheels in motion (pun intended) as quickly as possible so we could start to test the proof-of-concept and generate leads and revenue.
Clear Communication of the Client’s Process
The original value proposition centred upon helping private car sellers to sell their vehicle – quickly and for the best price – to trade buyers (who need a steady supply of pre-owned vehicles), thus avoiding car auctions and online valuation sites. We soon established that Car Connector’s network could also be leveraged to help people looking to buy a specific vehicle, so we split the user journey into 2 distinct paths, with overlaps for anyone looking to buy and sell.
Trust Signals for Consumer Peace of Mind
The used car industry is notorious for the stereotypical “rogue trader” so we structured the website’s information architecture to ensure trust and credibility were front and centre on every page. We included Car Connector’s various accreditations and trade association memberships and provided detailed FAQs and customer testimonials to highlight Car Connector’s excellent reputation and industry standing. The site’s user journey was carefully constructed to take visitors on a plotted path where consumer confidence would be built before landing on the enquiry form.
Custom Assets to Fit the Personality of the Brand
As well as designing the logo and colour palette, we also created animated icons to bring the service benefits to life in a more visual, dynamic, attention-grabbing way. We wanted these assets to be relevant to the sector, with a bit of quirky character, so they would serve as positive reinforcement of how different and unique the Car Connector concept is.
A New Visual Identity & Print Collateral
A few different business names were initially pitched to us by the client, but we quickly zeroed in on Car Connector. The service has been launched as Colchester Car Connector, but we can easily change up the geographical aspect should the concept evolve to become a franchisable product.
Once the name was decided upon, we designed a logo that incorporated the double C’s of Car Connector into a chain symbol to represent connections that are safe, secure and trustworthy. We then rolled the brand identity out across the new website, business cards (with an elegant silver foil on the logo and strapline), leaflets, forms and envelopes, apparel and social media profiles.
It’s still early days for the Car Connector brand, but we’ve given them everything they need to get off to a racing start!