Clear Idea Finance: Website & Brand Building
The owner of Clear Idea Finance, Richard, approached us following a recommendation by a designer we’d collaborated with previously. He’d tried twice, unsuccessfully, to launch the company’s website, but the agencies he’d worked with simply weren’t delivering the goods. The designs they presented lacked the trust and credibility so crucial to financial services.
Web Design & Development
As this was a startup (founded just as the global pandemic hit), the budget for the new website was relatively modest; however, we felt confident that we could deliver the professional, visual, high-end feeling website the brief required. A fast turnaround was critical as every day that the website wasn’t live was really starting to hurt this fledgling business.
We worked closely with Richard to establish what it was about the previous designs that he wasn’t happy with and quickly came to understand his likes and dislikes. The new designs we presented him with a few days later were very well received (phew!) and we had the site built and live within a couple of weeks.
Brand Identity & Stationery
We then turned our attention to the brand identity. Richard had a logo and colour palette he was happy with but the business required brand guidelines, business cards, letterheads, iconography, a presentation template and a branded Zoom background – a popular, recent addition to corporate stationery packs.
Content Marketing & Social Strategy
Following our “rapid rescue”, Richard was keen to put a retainer in place for digital marketing activity to drive traffic and ultimately, leads to the website. Having created a robust content marketing strategy focused around quarterly campaigns, we’ve spent the past 6 months working on content creation (blogs, infographics, podcasts, webinars, illustrated guides, etc.), which we’ve distributed via LinkedIn and email marketing to raise awareness and build the Clear Idea brand.
